How Love Your Laces Started

The idea for Love Your Laces started on the golf course.

My pair of bright funky shoelaces caught a few people’s eye and sparked several conversations - and they all said, "Love Your Laces."

Love Your Laces started with this simple idea - that the smallest details can make the biggest difference.

It began with a simple observation - a great pair of shoes can still feel unfinished. Whether on the golf course, on the court, or walking through town, something was missing.

That’s when it clicked - changing your laces doesn’t just change your shoes, it changes how you feel wearing them.

Love Your Laces is about more than just colour - it’s about expression, individuality, and adding a touch of personality to everyday moments.

We’re currently preparing our first collection of carefully selected styles - designed to work across sport, leisure, and everyday wear.

Built with a love for sport, style, and the little details that make a difference.